Le Mont
How We Used Google Maps to Generate an Additional revenue of over $100,000, in four months
Client Snapshot
Le Mont on a popular single location fine dining restaurant in the heart of pittursburgh, opened in 1960 by James Blandi Sr.
Le Mont belief to give an unforgettable Pittsburgh’s skyline experience with the old tradition of tableside dining.
Project Overview
Rather than increasing advertising spend immediately, we focused on improving how the restaurant appeared where people were already searching; Google Maps.
Our objective wasn’t simply to rank higher. It was to make the restaurant easier to discover, easier to trust, and easier to choose when nearby diners searched for places to eat.
Primary KPIs
Google Business Profile Views
Discovery Searches
Direction Requests
Phone Calls
Website Visits
Google Reviews
Weekday Lunch Revenue
The Challenge
The restaurant served great food and guests who visited usually came back because of the food and ambience. Weekend evenings were consistently busy. But weekdays were unpredictable which is the case for almost every restaurant on earth.
Root Cause Analysis
After the online audit, Le Mont had low visibility on google maps for high intent searches along with incomplete business profile.
Recent photos showcasing food and atmosphere were low, the update wasn’t regular, the same goes for google business posts. Also, one of the main bottlenecks we saw was the average per month review dropped 47% in 2025 from the previous two years. Which was a result of no system encouraging guests to leave reviews.
There were a few directories where the NAP wasn’t consistent, that also resulted in lower ranking from google.
The problem here was not that they weren’t getting reviews or they weren’t ranking anywhere, the problem was the competitors were taking constant action on a consistent basis to rank higher compared to Le Mont.
The Strategy
We included a two-pillar strategy which will result in getting more guests and turn first time guests into regulars, the goal was to simply increase local search visibility so more nearby diners discover the restaurant before any competitors when searching for places to eat.
Get More Guests
Goal
Increase visibility when nearby diners searched for restaurants.
Services:
- Google Business Profile Optimisation
- Local SEO
- Listings Management
- Professional Photography
- Google Business Posts
- Google Maps Advertising
Why This Strategy
Restaurants don’t win on Google simply because they exist.
They win because Google has confidence, they’re the best answer for a local search.
That confidence comes from complete information, fresh content, consistent listings, reviews, and strong engagement.
Turn First-Time Guests into Regulars
Goal
Transform new visitors into repeat customers.
Services:
- Review Generation System
- Staff training for in person requests
- Guest Follow-Up Strategy
- Reputation Management
Why This Strategy
Every satisfied guest has the potential to become both a returning customer and a marketing asset.
More reviews increase trust.
Higher trust improves local rankings.
Better rankings bring more guests.
The cycle reinforces itself.
Note – to achieve the overall increase visibility goal we did a lot more than listed like optimising yelp, yelp review generation, yelp ads, website schema optimisation, SEO optimised blogs across desired platforms, website SEO for better high-ranking search results in wedding and booking space, SMS marketing with better offers, retargeting lost leads, but this Case study was for only the GMB results and executions, so we kept it that way. You can check out other case studies here
Implementation Timeline
Week 1 — Audit & Foundation
- Completed a full Google Business Profile audit.
- Updated categories, business information, services, menu, and attributes.
- Corrected inconsistent business listings across major directories.
Week 2 — Visual Optimization
Professional photography became the next priority.
We captured and edited:
- Signature dishes
- Interior dining experience
- Exterior storefront
- Team photos
More than 50 optimized images were uploaded to the Business Profile.
Month 1 — Building Activity
Once the profile was complete, we shifted to consistency.
- Weekly Google Business Posts
- Local keyword optimization
- Regular review reply
- Review generation process
- Online Staff training for in-person review request from happy customers
- Ongoing profile updates
Rather than relying on one large improvement, we built multiple positive signals over time.
Month 2 — Expanding Reach
With the foundation established, paid promotion became significantly more effective.
We launched:
- Geo-targeted Google Maps campaigns
- Search query optimization
- Ongoing performance monitoring
Advertising amplified an already healthy profile instead of compensating for a weak one.
Month 3 — Optimization
Using Google Business Profile Insights, search behaviour, review trends, and campaign data, we refined the strategy.
The final month focused on improving what was already working rather than introducing entirely new tactics.
Results from (September to December)
Within three months, the restaurant became significantly more visible to nearby diners searching for places to eat.
The improvements extended beyond online visibility and contributed to stronger weekday performance.
Visibility
Metric | Increase from Last Year |
Google Business Profile Views | +113% |
Discovery Searches | +41% |
Direction Requests | +94% |
Website Visits | +52% |
Phone Calls | +61% |
Reputation
Metric | Before | After |
Google Reviews | 1603 | 1756 |
New Monthly Reviews | 12 | 51 |
Average Rating | 4.0★ | 4.3★ |
Ads Performance
Metric | Before |
|
Ad Spend | $9,851 |
|
Estimated Clicks | 3,582 |
|
CPC | $2.75 |
|
Reservations | 430 |
|
Revenue | $107,500 (with ABV $252/ person) |
|
Cost Per Booking | $22.91 |
|
ROI | 10.9× |
|
*Based on maintaining the same average monthly performance over a 12-month period.
Why This Worked
Many restaurants assume growth begins with larger advertising budgets.
In reality, advertising only performs as well as the foundation supporting it.
Several improvements worked together.
Professional photography increased profile engagement.
Better engagement improved profile quality.
A structured review process generated consistent social proof.
Higher review activity strengthened local trust.
Improved trust increased clicks, calls, direction requests, and profile visibility.
Paid advertising then amplified those improvements rather than trying to compensate for missing fundamentals.
No single tactic created the result.
The combination did.
What We Deliberately Didn’t Do
Not every restaurant needs a complete marketing overhaul.
For this project, we intentionally chose not to:
- Rebuild the website
- Redesign the brand
- Lower menu prices
- Depend on influencer campaigns
- Increase advertising spend immediately
Solving the visibility problem first delivered a stronger return than making larger, more expensive changes.
Strategic Takeaways
This project reinforced several principles we see repeatedly with restaurants.
- Great food alone doesn’t guarantee discoverability.
- Google Business Profile is one of the highest-ROI marketing assets for local restaurants.
- Professional photography influences far more than aesthetics, it improves engagement and trust.
- Review generation should be treated as an ongoing operational system, not an occasional request.
- Paid advertising performs significantly better when supported by strong organic visibility.
Proof & Measurement
Throughout the engagement, performance was monitored using:
- Google Business Profile Performance Insights
- Google Analytics (website traffic from Google Business Profile)
- Google Ads reporting
- Google Review growth
- Restaurant POS reports (weekday revenue)
Comparing these metrics against the baseline established before the project allowed us to measure meaningful business improvements rather than relying on assumptions.
Contact
Could This Work for Your Restaurant?
Every restaurant is different.
But if your weekday traffic is inconsistent, your Google Business Profile hasn’t been updated in months, or you’re struggling to appear when nearby diners search for places to eat, there’s a good chance the opportunity isn’t your food, it’s your visibility.
The next guests searching for a restaurant may already be nearby.
The question is whether they’ll find your restaurant before someone else’s.
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