WHAT WE DO?
We are Cupid, whose arrow makes people fall in love with your business.
Our speciality is crafting creative strategies—whether it’s to boost sales or increase footfall (and yes, those are two different goals).
Sometimes, we build strategies from the ground up, or we bring a bold, unconventional twist to what’s already there.
We believe that strategy powered by creativity is the soul of great marketing, and in today’s fast-paced world, it’s not just important, it’s essential.
Branding & Identity Design
#Brand tone & image.
#Colour palette, Font System, and brand design usage guide.
#Menu & Brochure design.
#Ambience branding: Signage, table-tops, etc.
#Packing and takeaway designs (for cloud kitchen or QSRS).
#Landing page design.
Marketing Strategy & Consultation
#Quarterly Marketing Roadmap.
#Business Goal alignment.
#Competitor analysis + local trends & seasonal behaviour.
#Offer Strategy & Execution.
#Buyer persona development.
#Campaign calendar planning and SWOT analysis.
#Full Management of the strategy or Execution guidance.
Online Advertising
#Meta ad setup and management.
#Custom audience building.
#Campaign Structuring.
#Ad copywriting, creative Design, and video ad creation.
#Monthly Reporting and optimisation.
Content Creation & Marketing Collateral Design
#Food, Ambience & staff photography.
#Videos and films.
#Digital asset design: event promos, menu, ads, etc.
#Physical collateral design: flyers, banners, standees, offer cards, etc.
#Visual content calendar (synced with social media and seasonal campaigns).
#Branding consistency across all visuals.
Social Media Management
#Meta accounts management and optimisation (Facebook & Instagram).
#Google Maps setup and optimisation.
#Post and video scheduling + daily story updates.
#System building for community management (replying to DMS, Comments, Queries).
#Events/festive content planning.